Aichi Factory × Next-Generation Fashion Designers WEEK
Aichi is home to materials and craftsmanship nurtured in the region, including textiles and ceramics. In this event, three next-generation fashion designers encounter Chita cotton, Tokoname ware, Seto ware, and Bishu textiles, transforming them into new works and experiences through their own unique sensibilities. Through an exhibition of works, product sales, a Tokoname ware button workshop, and a mini muffler-making activity using selvedge, we present new possibilities for Aichi’s craftsmanship. Please come and enjoy the pleasure of seeing, making, and wearing at the venue.
Chita Cotton × Tokoname Ware × Umemiya Ao
Focusing on the calm warmth of Chita cotton and Tokoname ware, we created a coat that combines these two materials. Please enjoy the character that emerges within this single piece, where the texture of Chita cotton resonates with the Tokoname ware buttons.
Choose one favorite from 18 types of Tokoname ware buttons created for the exhibited works: 6 shapes in 3 colors—vermilion, gray, and black. You can replace a button on your own clothing, or add one as a decorative accent to a cuff or collar, and enjoy creating your own unique combination.
Dates: Wednesday, October 21 – Tuesday, October 27
Participation fee: ¥500 (tax included)
Duration: დაახლოებით 15 minutes
How to participate: Walk-ins accepted at the venue
Capacity: First 50 participants in total during the exhibition period
What to bring: A garment you would like to attach a button to
* One button per person may be selected.
* Preferred button colors and shapes may not be available depending on stock.
* Depending on the material and thickness of the clothing or fabric accessory, and the size of the buttonhole, attachment or replacement may not be possible.
* Needles and scissors will be used. If children participate, a parent or guardian must accompany them.
* You may be asked to wait depending on crowding or if the artist is away from the venue.
* Registration will close once capacity is reached.
Seto ware × Horikawa Kazusa
By combining Seto ware, rooted in the land of Aichi, with Echizen washi, which Mr. Horikawa has used in his work until now, we will create wearable art pieces. While engaging with materials handed down in different regions, we will reflect on things that change form over time and are passed on to the next generation.
Bishu Textiles × Nanaha Yamada
Nanaha Yamada creates works in which she spins wool herself, knits it, unravels it, and brings it back to life again. She values conveying where materials come from and how they circulate through the experience of working with one’s hands.
[Workshop: Knit a Mini Muffler with Bishu “Selvedge”]
Using “selvedge” produced in the process of weaving suit and coat fabrics at a Bishu woolen textile mill, you will create a mini muffler.
Enjoy the substantial wool-based texture and rich colors. Even beginners are welcome to join.
Dates: Wednesday, October 21 – Saturday, October 24
Time: 11:00–12:00 / 14:00–15:00 each day
Participation fee: ¥3,800 (tax included)
How to participate: Advance reservations given priority (limited to the first 4 participants per session)
Details and registration:
https://peatix.com/event/5187108/view
*Same-day registration will be available at the venue on a first-come, first-served basis for each session only if seats remain open.*
*Reception begins 10 minutes before each session starts. Please arrive at the venue before the start time.*
*Workshop content may be changed or canceled without prior notice due to unforeseen circumstances.*
Details
| Schedule | Wednesday, October 21, 2026 – Tuesday, October 27, 2026 |
|---|---|
| Regular Holiday | Open every day during the period. |
| Time | 10:00–20:00 * Floors 4 and above in each building: 10:00–19:00 (*Main Building 4th floor closes at 20:00) * Restaurant hours: 11:00–22:00 (Main Building 9th floor: 11:00–21:00) * In addition, business hours vary depending on the facility. |
| Venue | Matsuzakaya Nagoya Store Main Building 4th Floor Event Space |
| Cost | Free admission (viewing) * Merchandise and workshops require a fee. |
| Price Details | Credit cards and electronic payments are accepted at some booths (varies by exhibitor and product) |
| Contact | Matsuzakaya Nagoya Store |
| TEL | 050-1782-7000 |
| Home Page | https://www.matsuzakaya.co.jp/nagoya/topics/5_trendy_fashion_ffp_2610.html |
| Access | Directly connected to Yabachō Station on the Meijō Subway Line via the underground passageway (Exits 5 and 6) / 5 minutes on foot south from Exit 16 of Sakae Subway Station |
